As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems very theoretical for the typical research generalist. I had the opportunity to attend the NA MRMW (Market Research in a Mobile World) Conference this month and was excited by all the examples that people shared of how they are applying AI and automation in their businesses today.
Below, I’ve captured just a few highlights of some tangible examples that inspired me and my non-technical take on the technology involved, as well as who shared the use case or capability at the conference. If this piques your interest, I encourage you to dig further into some of the companies below, attend a future MRMW conference, and look for application opportunities in your own business.
Sarah Faulkner, Principal, Faulkner Strategic Consulting