Insights Key Capabilities & Business Questions
Unmet Need Analysis
- How well are consumer needs being met by my product/the category/all available solutions today?
- What unmet needs exist to improve current products or develop new ones?
- How can I develop deeper empathy for my target consumers to help me better develop products, services and communication that will satisfy and delight them?
- How can I get deeper insights into my consumer’s everyday lives and needs to help drive future innovation?
Emotional Insights & Analogies
- How can I leverage imagery, metaphors and other creative techniques to tap into deeper emotional insights to inspire creative development and product/service innovation?
- How can I use analogies to optimize my business model and/or inspire innovation?
Unstructured Data/Social Listening
- What are people really saying about my brand/company in their own words?
- What messages are being shared? What’s delighting or frustrating my customers?