Holistic Learning Plan Creation
  • Translate business questions into research objectives
  • Identify key questions, killer issues, and potential risk areas
  • Recommend methodologies to address key business questions
Qualitative Research Design & Analysis
  • Tailor approach/techniques to learning needs, including: focus group interviews, individual shopper, in-home, and ethnographic interviews, concept and copy development, and creative protocols (e.g. storytelling, analogies, games, laddering, picture projection)​
  • Single-point-of-contact for research design, execution, and analysis
  •  Summary report that brings learning to life with actionable conclusions and recommendations ​
Quantitative Research Design & Analysis
  • Tailor approach/techniques to learning needs, including: concept/concept & use, product, packaging, brand equity, advertising/copy, claims, segmentation, brand health, pricing, receptivity, market mapping, and country clustering.
  • Single-point-of-contact for research design, execution, and analysis
  • Summary report that clearly and crisply highlights key findings, with actionable conclusions and recommendations
Data Integration & Synthesis
  • Analyze multiple, disparate data sources and uncover cohesive, integrated conclusions
  • Combine qualitative and quantitative learning, along with market/trend knowledge, to deliver unique and compelling insights