New Business Models
How should I bring this new idea to market? How can I think through all of the key elements of a business model to clarify my offering?
How can I take advantage of unique business models to capture new markets and growth for my current brand/company?
Consumer Targeting Strategies
Who are the highest potential consumers for my brand to target based on size, reach and affinity?
How can I grow my brand in the future by finding new groups to target for incremental sales?
What should the unique positioning of each brand within my portfolio be to maximize total sales and extend reach?
How is the category currently organized (e.g. price tiers, consumer segments, key benefits) and where do each of my brands fit?
Brand Equity and Extension
How can I assess my current brand health and what my brand stands for with consumers?
Based on my current positioning and consumer equity, where can my brand go next?
What categories/industries make the most sense for short and long term expansion?
Brand Positioning and Architecture
How can my brand be best positioned for strategic growth, including brand purpose and differentiating benefits?
How should my brand be organized to optimize sales and loyalty and minimize confusion
Geographic Expansion Strategy
In which cities, countries or regions should I launch first?
As I expand my existing business, what should the geographic expansion strategy be to target the highest opportunity markets first?
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