New Business Models

• How should I bring this new idea to market? How can I think through all of the key elements of a business model to clarify my offering?
• How can I take advantage of unique business models to capture new markets and growth for my current brand/company?

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Consumer Targeting Strategies

• Who are the highest potential consumers for my brand to target based on size, reach and affinity? 
• How can I grow my brand in the future by finding new groups to target for incremental sales?

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Portfolio Optimization

• What should the unique positioning of each brand within my portfolio be to maximize total sales and extend reach? 
• How is the category currently organized (e.g. price tiers, consumer segments, key benefits) and  where do each of my brands fit?

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Brand Equity and Extension

• How can I assess my current brand health and what my brand stands for with consumers?
• Based on my current positioning and consumer equity, where can my brand go next? 
• What categories/industries make the most sense for short and long term expansion?

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Brand Positioning and Architecture

• How can my brand be best positioned for strategic growth, including brand purpose and differentiating benefits? 
• How should my brand be organized to optimize sales and loyalty and minimize confusion

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Geographic Expansion Strategy

• In which cities, countries or regions should I launch first? 
• As I expand my existing business, what should the geographic expansion strategy be to target the highest opportunity markets first?