Strategy Key Capabilities & Business Questions
New Business Models
- How should I bring this new idea to market? How can I think through all of the key elements of a business model to clarify my offering?
- How can I take advantage of unique business models to capture new markets and growth for my current brand/company?
- What should the unique positioning of each brand within my portfolio be to maximize total sales and extend reach?
- How is the category currently organized (e.g. price tiers, consumer segments, key benefits) and where do each of my brands fit?
Geographic Expansion Strategy
- In which cities, countries or regions should I launch first?
- As I expand my existing business, what should the geographic expansion strategy be to target the highest opportunity markets first?