New Business Models
  • How should I bring this new idea to market? How can I think through all of the key elements of a business model to clarify my offering?
  • How can I take advantage of unique business models to capture new markets and growth for my current brand/company?
Consumer Targeting Strategies
  • Who are the highest potential consumers for my brand to target based on size, reach and affinity? 
  • How can I grow my brand in the future by finding new groups to target for incremental sales?
Portfolio Optimization
  • What should the unique positioning of each brand within my portfolio be to maximize total sales and extend reach? 
  • How is the category currently organized (e.g. price tiers, consumer segments, key benefits) and  where do each of my brands fit?
Brand Equity and Extension
  • How can I assess my current brand health and what my brand stands for with consumers?
  • Based on my current positioning and consumer equity, where can my brand go next? 
  • What categories/industries make the most sense for short and long term expansion?
Brand Positioning and Architecture
  • How can my brand be best positioned for strategic growth, including brand purpose and differentiating benefits? 
  • How should my brand be organized to optimize sales and loyalty and minimize confusion
Geographic Expansion Strategy
  • In which cities, countries or regions should I launch first? 
  • As I expand my existing business, what should the geographic expansion strategy be to target the highest opportunity markets first?