Sarah Buckley Faulkner founded Faulkner Strategic Consulting in 2014 after a 14 year career with Procter & Gamble leading consumer and market insights across multiple billion dollar brands and intrapreneurial startups. She is a nationally published writer on business, innovation, and consumer research and acts as a mentor and advisor for multiple Cincinnati, OH startup accelerators.
As a consultant, Sarah integrates meaningful consumer insights with strong business acumen to bring unique value to clients looking for growth through innovation. She brings innate curiosity to understanding consumers and discovering new market opportunities—spotting patterns, making new connections and creating future scenarios. As an intuitive and original thinker, she is fascinated by ideas, and is a life-long multidisciplinary student in business, cognitive science, design thinking and communication.
Sarah specializes in uncovering salient market trends and unmet consumer needs, identifying high potential opportunity spaces, and helping create meaningful ideas, innovations, and business models to shape future markets. She has led global consumer research and idea development throughout the Americas, Europe and Asia. She has experience across many categories including: Consumer Packaged Goods, Healthcare, Food & Beverage, and Luxury/Lifestyle Goods & Services.
Sarah graduated with honors from Miami University (Ohio) with a Bachelor of Science in Mass Communication and minors in Marketing and Management.
As a consultant, Sarah integrates meaningful consumer insights with strong business acumen to bring unique value to clients looking for growth through innovation. She brings innate curiosity to understanding consumers and discovering new market opportunities—spotting patterns, making new connections and creating future scenarios. As an intuitive and original thinker, she is fascinated by ideas, and is a life-long multidisciplinary student in business, cognitive science, design thinking and communication.
Sarah specializes in uncovering salient market trends and unmet consumer needs, identifying high potential opportunity spaces, and helping create meaningful ideas, innovations, and business models to shape future markets. She has led global consumer research and idea development throughout the Americas, Europe and Asia. She has experience across many categories including: Consumer Packaged Goods, Healthcare, Food & Beverage, and Luxury/Lifestyle Goods & Services.
Sarah graduated with honors from Miami University (Ohio) with a Bachelor of Science in Mass Communication and minors in Marketing and Management.
What are people saying about working with Sarah?
"Sarah and I worked together for almost two years. We did not have an internal consumer insight/market research expert on our team; Sarah filled that need and did an exceptional job. She always brought fantastic and actionable insights to the team. Sarah also pushed us to evaluate the bigger picture and detailed insights when we were making decisions. Sarah is able to run with a project with very little direction. She is a wealth of market research knowledge, fun to work with, and has a broad network of experts that she can tap into for alternate research methodologies. Sarah is the whole package... she brings a breadth of market research knowledge, networking, and consumer insight."
-Cari Groppel, Senior Product Development Manager, CPG, Whirlpool Corporation
"The expertise brought to the process was clear at all stages, and Sarah’s personal knowledge gained through the project was brought to bear repeatedly in each subsequent stage. The segmentation study was one of the most clear, absorbable and actionable in which I’ve been involved, and was analyzed with both sophistication and simplicity – striking the perfect balance in creating understanding that leads to insight."
-Jennifer Otto, Cincinnati Consulting Consortium
"Sarah is impressive in her ability to recognize key business strategies, invent creative research approaches and deliver the right recommendations to support business growth. Sarah has built a wealth of experiences and a network of experts that make her a valuable resource. Sarah goes above and beyond to deliver a quality product, insightful assessments and recommendations, all in record time! Collaboration with Sarah was amazing and fun. She was a great mentor for our team and guided us in learning about new and creative research methodologies. Sarah crafted a learning plan for the Whirlpool Corporation Gladiator Brand, which provided an integrated strategy to leverage learnings for a new brand direction and differentiated product portfolio. Through her leadership abilities and unique perspective, she built a great level of trust with the wider team and senior leaders. Sarah is the “real deal” and an asset to any team she joins."
-Deb VanDrasek Visin, Product Director, Gladiator, Whirlpool Corporation
"Sarah skillfully created and executed research that allowed us to understand one of the big open questions of our business. When we didn't even know where to start, Sarah helped us find the people in our market and refine the questions to get to the heart of our question."
-Erik Taubeneck, Operations, GameChanger Media
"Sarah brought great experience and discipline to our urgent research question, helping us define the project quickly. She was also an invaluable consulting resource, quickly familiarizing herself with our industry and business challenge and elevating our concepts. We were very happy with the research results!"
-Lisa Laich, Director of Marketing, WellPet
