Faulkner Strategic Consulting guides companies with unique, meaningful and compelling insights that give direction to future innovation and help brands reach their full potential.

These insights can come from many places—interviews, observation, trends, data and statistics, social media, and surveys—and by integrating across approaches and sources of inspiration, remarkable ideas are born. 

Click on a heading below to learn more, including typical business questions for each capability area.

Insights
  • Unmet Needs Analysis
  • Ethnographic/In-Context Insights
  • Emotional Insights & Analogies
  • Unstructured Data/Social Listening

Branding
  • Equity Stretch & Category Optimization
  • Brand Positioning & Architecture
  • Consumer Targeting Strategy
Innovation
  • Landscape Assessment
  • Whitespace Opportunities
  • Trends Identification & Application
  • Idea Generation, Optimization & Prioritization

Strategy
  • New Business Models
  • Category Portfolio Optimization
  • Geographic Expansion Strategy
Consumer & Market Research
  • Holistic Learning Plan Creation
  • Qualitative Research Design & Analysis
  • Quantitative Research Design & Analysis
  • Data Integration & Synthesis
Insight Audits
  • Existing Consumer and Market Research Review
  • Strategic Conclusions and Recommendations
  • Custom Learning Plan to Address Gaps

Click here to download the Faulkner Strategic Consulting brochure

Faulkner Strategic Consulting is fully insured with all applicable coverages, including General and Professional Liability.