Innovation Key Capabilities & Business Questions
Landscape Assessment
- What are the consumer, market & industry trends, current competitive environment, market size & growth, etc. that make up a given category/industry landscape?
- What impact will those factors have on my new or current business?
Whitespace Opportunities
- What is the current market structure, based on competition, consumer needs, benefit spaces, etc.?
- Where are the untapped opportunities for new customers/new growth?
Trends Identification & Application
- What are the salient trends for a consumer group, country, product category, etc. that will inspire innovation?
- How can I apply both macro (demographic, socio-cultural) and micro (category/ product specific) trends to my business?
Idea Generation, Optimization & Prioritization
- What new ideas can help my brand/ business grow?
- Where can I find these new ideas/ how can I develop them?
- How can I improve them & make them stronger?
- How can I choose/ prioritize them?
